GILDA MEZA

Art Direction & Design

KEEN Retail Winter Campaign

KEEN's Better Winters for All campaign aimed to make winter better for those in need. Through every shoe purchase made, a pair of socks was donated to the Portland nonprofit, New Avenues for Youth, the Palo Alto nonprofit, and Downtown Streets Team. To help bring both campaign messaging and product line to life, a winter forest backdrop was featured. The whimsical winter landscape encouraged customers to be engaged with outdoor adventures and be inspired to give back to the community.

  • Agency: KEEN Footwear
  • Illustrator: Eric Nyffeler
  • Photos: Ian Whitmore

Project 21a
Retail Window
Project 21b
Retail Window
Project 21c
Retail Window
Project 21d
Retail Window
Project 21e
Retail Window