KEEN's Better Winters for All campaign aimed to make winter better for those in need. Through every shoe purchase made, a pair of socks was donated to the Portland nonprofit, New Avenues for Youth, the Palo Alto nonprofit, and Downtown Streets Team. To help bring both campaign messaging and product line to life, a winter forest backdrop was featured. The whimsical winter landscape encouraged customers to be engaged with outdoor adventures and be inspired to give back to the community.