Face Your Finances Campaign
Face Your Finances Campaign
Over the years, Umpqua Bank has invested a lot of brand equity in being welcoming as well as an advocate for the needs of the customer. Intent on delivering the core brand principles of “make me smarter,” “make me better” and “look out for me.” The purpose of the Face Your Finances campaign was to create an icebreaker to invite customers to have a one-on-one conversation about their financials. Inviting customers to engage with an expert and talk about finances which can usually be an intimidating conversation. The campaign opens with visual plays off avoidance juxtaposed with a confident, assuring and empowering voice beckoning you to face your fears and feel fantastic and informed in the process.