Art Direction & Design

adidas Ugly God campaign

Originals FW17 Tubular Shadow Toolkit for Finish Line stores, featuring Ugly God. The Ugly God photoshoot captured the essence of “Streets Challenging Fashion.” Pulling in elements that give a nod to high fashion but challenge its norms. Capitalizing on the edgy street grit of Ugly God’s personality, and the rawness of an industrial studio rooftop to connect to the Streets. Movement, styling, and elevated photography — showing street swagger challenging fashion to create an unexpected moment.

  • Agency: Happylucky
  • Year: 2017

Project 18a
Project 18b
Project 18c
Product Display