GILDA MEZA

Art Direction & Design

adidas Pop-up Shop

The adidas Creator Lounge at Macy's Herald Square. This pop-up shop concept was a create-your-own approach to individual style; showcasing an adidas collaboration with local artist SACSIX. The consumer experience featured New York City urban elements such as scaffolding, concrete, chain link and stencil graphics. These elements were applied to illustrate a raw, work-in-progress connection to the artist and city.

  • Agency: Happylucky
  • Year: 2017

Project 16a
Retail
Project 16b
Retail
Project 16c
Retail
Project 16d
Retail
Project 16e
Retail