GILDA MEZA

Art Direction & Design

Umpqua Bank Campaign

Redefining the impersonal approach to banking instituions, Umpqua Bank takes on a more inviting brand experience with—The Good Campaign. This campaign redesigned annually for all retail stores celebrates the unique characteristics found in the community in which they are located. The use of a watercolor palette and distinctive illustrative graphics allows them to stand apart from the homogenous branding among competing banks. Creative Director: Dardi Troen

  • Agency: Ditroën
  • Year: 2013

Project 05a
The Good Campaign
Project 05b
The Good Campaign
Project 05c
The Good Campaign
Project 05d
The Good Campaign
Project 05e
The Good Campaign