The Good Campaign
The Good Campaign
The Good Campaign
The Good Campaign
Redefining the impersonal approach to banking instituions, Umpqua Bank takes on a more inviting brand experience with—The Good Campaign. This campaign redesigned annually for all retail stores celebrates the unique characteristics found in the community in which they are located. The use of a watercolor palette and distinctive illustrative graphics allows them to stand apart from the homogenous branding among competing banks. Creative Director: Dardi Troen